Say Something Nice SOS Children’s Villages does much more than build villages; they contribute to loving & caring environments for children around the world. They came to us to create a mass shift in how people perceive them, resulting in our ‘Zeg iets liefs’ (Say Something Nice) campaign. Instead of fundraising we asked people to... Read more

Serious Problem, Fun Solution The Dutch Diabetes fund asked Lemon to tackle two issues: make the public aware that diabetes is a serious disease with serious consequences, and get them to donate to the organization. In terms of donating people more easily grab their wallets against directly life-threatening diseases such as cancer and aids. One... Read more

Searching for Penelope PNOzorg asked Lemon how to become the one and only health insurer for the creative and media industry. We had to make PNOzorg speak the language of the target audience and shorten the distance between both parties. Lemon took the stage and created less an advertising campaign than a conversation kickstarter. Nothing... Read more

Reinventing Fashion’s Ugly Duckling Every 1.5 minute a woman dies during pregnancy or childbirth somewhere in the world. Mother’s Night is a coalition of non-profit organizations that fights this immanent problem. But that, nobody knew. So we helped out with our ‘save women’s lives’ campaign. A typically nontraditional effort, we decided that the best road... Read more

HvA – Creating Tomorrow Amsterdam University of Applied Sciences (HVA) asked us to revitalize the brand in terms of international stature, quality and creativity. The brand massively lacked coherence between their multiple faculties. The communication of the different faculties was scattered and didn’t add up to strong brand equity. So instead of a new communication... Read more

Little Acts of Heroism Halt our sales decline, generate preference amongst 18-24 year old Luxembourg men, stimulate interaction – oh, and make sure it adapts to foreign markets on the long run. This was the brief from Luxembourg’s largest beer brewer Bofferding. Right, and it needed to trigger a serious sense of pride across Luxembourg’s... Read more

All Hail Sweden with ‘Fit for the Winter Games Swedish tourism bureau VisitSweden asked us to help them put Sweden on the Dutch wintersport map and drive bookings to Swedish ski resorts Are and Ostersund. We discovered a little known fact that Are and Ostersund had together bid three times to host the Olympic Winter... Read more

You Got To Now Your Classics California shoe company K-Swiss came to us with the question how to give their most iconic shoe -The Classic- some character and make it credible amongst the innovator target audience in Europe. The campaign needed to appeal to both sneaker freaks and the leading global retailers that supply them... Read more

When You Can’t Claim the Category, Claim the Experience Not surprisingly, the world’s second largest rum producer wanted to gain some ground on the first (uh-hum, Bacardi). We figured that Bacardi was known for being Bacardi, not for being rum. So while the number 1 dominated the category, we felt there was room to claim... Read more

Keepin’ it Reel Over the years we’ve done our share of TV commercials and online films, here’s a handful of them. Read more