Some phone calls are appreciated more than others, such as the ring from D&AD to Lemon CD John Weich with the request to jury this year’s D&AD Awards. So come April John will spend a few days cozying up close to all the Writing for Design entries in London. And yes, Lemon has a special...
For the past year we’ve been working closely with the Amsterdam University of Applied Sciences (HVA) to rejig, revamp and spruce up its communication strategy. Working closely with both the university’s marketing team and the heads of its 7 faculties, we rolled out a new payoff (Creating Tomorrow), visual style and content platform. Most of...
SOS Children’s Villages does much more than build villages; they contribute to loving families and homes. They came to us to create a mass shift in how people perceive them, resulting in our ‘Zeg iets liefs’ (Say Something Nice) campaign, a fundraiser that asks people to donate nice messages instead of cash. Client SOS Children’s...
Every Child Has The Right To…Dave’s story The newly established Dutch Children’s Ombudsman wanted to introduce himself with aplomb. Turns out the real-life stories child abuse stories in Holland are stronger than fiction. With the ‘Every child has the right to…” campaign we transformed the true stories of four Dutch children whose rights were...
The Amsterdam University of Applied Sciences (HVA) wanted to make a statement and broadcast its new tagline ‘Creating Tomorrow’ in a provocative way. So on the eve of 2012, we helped them ‘hijacked’ the city’s largest newspaper, Het Parool (circ. 130,000) to sketch their future vision of the Amsterdam and the world. Called ‘Amsterdam 2021’,...
NBA basketball team Sacramento Kings had plans to unveil a new black heritage jersey, but needed a compelling story to entice sales. The story? ‘Black is more than a color, it’s an honor worn by Kings’, an epically layered campaign for merchandizing. Client Sacramento Kings Kind ??? Crossmedia mix Print, on and offline PR, plugging...
Interbus, Holland’s largest and most exclusive shuttle service, has appointed Lemon as their new agency. More interestingly for you, we’ve torn a page out of the Marketing 3.0 playbook: we’re going to work performance based. And yes, it was our idea. Not only do we think we can earn out keep, but we think this...
Part of our ongoing creative content strategy for cult Aussie brand Deus is jotting up some ads from time to time. Like this historiography ad in Vice Magazine about Deus’s journey from Sydney to Bali to Los Angeles to Amsterdam. Just to let the Dutchies know we’re here.
On November 23rd Lemons John Weich and Marjolein Denekamp will help laud in TV Lab 2012. One of the most exciting platforms for developing new TV formats, the Briefing TV Lab is meant to inspire and shock and provocate Dutch TV makers to think beyond what they know. In the aptly named Twitter hallat the...
Online film to support the B2B sales Global large-format printing leader Océ thought it was time to drive home their market leadership in large format printing with a global B2B conversation starter. While the brief was B2B, we transformed it to B2P (Business to People) with our ‘Instant Poster Power’ mockumentary, an online film about...
The Hobby Computer Club, or HCC, picked yours truly to help them go forth into the world as bigger faster stronger. The HCC is Holland’s largest computer club and, as such, has a unique position in the Netherlands in helping bring computer information to all walks of Dutch life. More specifically, they’ve asked us to...
Thanks to our Deus new biz announcement in today’s Adformatie, Getty sent us a sort of ‘congrats on that new client’ image. We already liked Getty, but now we like them very much. Thanks for the very sassy, saucy image of the ‘real’ Deus, courtesy of the Getty archives.
D&AD Adds A Lemon to the Jury
Jan 27, 2012
Lease or Die
Jan 20, 2012
Creating Tomorrow with a Prestigious Amsterdam University
Jan 11, 2012
SOS Children’s Villages Unveils First National Love Fundraiser in Holland
Jan 11, 2012
The Children’s Ombudsman Provokes Holland Into Caring About Child Abuse
Jan 11, 2012
