Lemon’s take on making brands travel featured on Marketing Online

Lemon’s take on making brands travel featured on Marketing Online

Lemon’s very own MD Gijs Vijn was invited to do a keynote speech at Sanoma’s Media Parade last week. In his tutorialesque ‘how to make a brand travel’ half hour, he told them all about Lemon’s way of life. It’s safe to say at least somebody paid attention, for the... Read more
Lucky Boat – Boat With a Mission

Lucky Boat – Boat With a Mission

Lucky Boat wondered what would happen if they put a storytelling agency in charge of designing their new noodle packaging. All they gave us was their name and product: respectively Lucky Boat and the noodle. We knew about Chinese emperor Zhu Di’s 1421 ocean expedition, an attempt to bring China’s... Read more
Lemon's Gijs Scores an A+

Lemon’s Gijs Scores an A+

Our very own co-founder Gijs recently gave a keynote speech at MIE, sharing a bit of Lemons vision on B2B selling, marketing and the likes. It’s been years since Gijs was awarded a grade for his speeches, but a solid 8.4 -placing him amongst the top finishers- is always worth... Read more
Oger – The All New Red Suit

Oger – The All New Red Suit

For the launch of Oger’s brand new Red Suit Collection, Lemon was put in charge of its promotion. We wrote Oger a fresh brandstory and the 10 commandments of ‘The Brotherhood’, 10 cheeky and fashionable rules every the stylish starter should live by. We also did an iconic photo shoot... Read more
Work
SOS Kinderdorpen – a digital content platform for sharing kind messages.

SOS Kinderdorpen – a digital content platform for sharing kind messages.

Say Something Nice SOS Children’s Villages does much more than build villages; they contribute to loving & caring environments for children around the world. They came to us to create a mass shift in how people perceive them, resulting in our ‘Zeg iets liefs’ (Say Something Nice) campaign. Instead of fundraising we asked people to... Read more
Diabetes Fund - innovative fundraising with a smile.

Diabetes Fund – innovative fundraising with a smile.

Serious Problem, Fun Solution The Dutch Diabetes fund asked Lemon to tackle two issues: make the public aware that diabetes is a serious disease with serious consequences, and get them to donate to the organization. In terms of donating people more easily grab their wallets against directly life-threatening diseases such as cancer and aids. One... Read more
Plastic Whale –  a whole new beautiful face and booming Facebook community.

Plastic Whale – a whole new beautiful face and booming Facebook community.

Make a Boat, Not Plastic Soup In 2011 a group of Amsterdam pragmatics – fed up with plastic bottles contaminating the historic Amsterdam canals – set out to go and fish ‘m up. Shared fun is doubled fun they thought, and they made it into a public event we now know as ‘Oud-Amsterdamsch Plastic Visschen.’... Read more
PNO Zorg - getting up close and personal with a health insurer.

PNO Zorg – getting up close and personal with a health insurer.

Searching for Penelope PNOzorg asked Lemon how to become the one and only health insurer for the creative and media industry. We had to make PNOzorg speak the language of the target audience and shorten the distance between both parties. Lemon took the stage and created less an advertising campaign than a conversation kickstarter. Nothing... Read more
Moederband - awareness through brand innovation.

Moederband – awareness through brand innovation.

Reinventing Fashion’s Ugly Duckling Every 1.5 minute a woman dies during pregnancy or childbirth somewhere in the world. Mother’s Night is a coalition of non-profit organizations that fights this immanent problem. But that, nobody knew. So we helped out with our ‘save women’s lives’ campaign. A typically nontraditional effort, we decided that the best road... Read more
HVA - a qualitative brand shift through storytelling, identity enhancement and content marketing.

HVA – a qualitative brand shift through storytelling, identity enhancement and content marketing.

HvA – Creating Tomorrow Amsterdam University of Applied Sciences (HVA) asked us to revitalize the brand in terms of international stature, quality and creativity. The brand massively lacked coherence between their multiple faculties. The communication of the different faculties was scattered and didn’t add up to strong brand equity. So instead of a new communication... Read more
Venz - adding brand value with good old family chocolate sprinkle fun.

Venz – adding brand value with good old family chocolate sprinkle fun.

Venz – Vince and Vicky & the family. So okay, we had a lot of fun with this one. We were asked to spice up the life of one of Holland’s best loved chocolate sandwich sprinkles, and make them stand out against competing (and cheaper) private labels. Obvious that some classic ‘Lemon-brand-enrichment’ was needed, we... Read more
Bofferding - sexying up a brand for the early twenty-somethings.

Bofferding – sexying up a brand for the early twenty-somethings.

Little Acts of Heroism Halt our sales decline, generate preference amongst 18-24 year old Luxembourg men, stimulate interaction – oh, and make sure it adapts to foreign markets on the long run. This was the brief from Luxembourg’s largest beer brewer Bofferding. Right, and it needed to trigger a serious sense of pride across Luxembourg’s... Read more
VisitSweden - making a Swedish village globally famous.

VisitSweden – making a Swedish village globally famous.

All Hail Sweden with ‘Fit for the Winter Games Swedish tourism bureau VisitSweden asked us to help them put Sweden on the Dutch wintersport map and drive bookings to Swedish ski resorts Are and Ostersund. We discovered a little known fact that Are and Ostersund had together bid three times to host the Olympic Winter... Read more
K-Swiss - turning a white shoe into the talk of blog-town.

K-Swiss – turning a white shoe into the talk of blog-town.

You Got To Now Your Classics California shoe company K-Swiss came to us with the question how to give their most iconic shoe -The Classic- some character and make it credible amongst the innovator target audience in Europe. The campaign needed to appeal to both sneaker freaks and the leading global retailers that supply them... Read more
Havana Club – authenticating with targeted branded events.

Havana Club – authenticating with targeted branded events.

When You Can’t Claim the Category, Claim the Experience Not surprisingly, the world’s second largest rum producer wanted to gain some ground on the first (uh-hum, Bacardi). We figured that Bacardi was known for being Bacardi, not for being rum. So while the number 1 dominated the category, we felt there was room to claim... Read more
Lemon scented tea - showreel

Lemon scented tea – showreel

Keepin’ it Reel Over the years we’ve done our share of TV commercials and online films, here’s a handful of them. Read more