We’re Free! On 17-18 May
LST

We’re Free! On 17-18 May

No, this is not deja vu. And yes, we had a few office days off back in April. But hey, this is Europe, we choose quality of life, and thereby respect national holidays. Truthfully, though, it could be worse, we could live in Italy or Spain where they have many... Read more
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We've Reinvented Fashion's Ugly Ducking - and We Want U to Share It!
Work

We’ve Reinvented Fashion’s Ugly Ducking – and We Want U to Share It!

Yesterday, aka Mother’s Day, we launched our ‘Save Women’s Lives’ campaign for Mother’s Night, a unique coalition of non-profit organizations who have united their separately valiant causes under the umbrella ‘Mother’s Night’ (or, in Dutch, Moedernacht). A typically nontraditional campaign, we decided that the best road to awareness was by sexy up the bellyband –... Read more
10 Things Lemon Learned While Judging the D&AD
Editorial

10 Things Lemon Learned While Judging the D&AD

Earlier this week Lemon CD John Weich city-hopped over to London to weigh in on the venerable D&AD awards. When not debating the Yellow pencil merits of the entries, he strolled through the gorgeous Olympia hall and relished the rare opportunity to view global creative work in a non-digital environment. Still whirling from the debates... Read more
Bubblegum Girl Pays Homage to Amsterdam
LST Network

Bubblegum Girl Pays Homage to Amsterdam

    It turns out Lemon collaborator Olaf Zwetsloot – whom fans will recognize as Berry in our infamous Hummer campaign a few years back – is also a serious jazz player. To prove that point, he’s just launched what might be the first jazz music video in the history of the universe. Not only... Read more
The Red Suit by Oger: ‘Greetings from the Brotherhood’
Work

The Red Suit by Oger: ‘Greetings from the Brotherhood’

Quality suit maker Oger is an Amsterdam institute – no, actually a Dutch one. So when the call came to help them revive the brand by creating a positioning campaign for their young professional line The Red Suit, we donned our best suits and rose to the challenge. Working closely with the founding family, we... Read more
New ATL Campaign for Trouw: 'Time to be Mindful'
Work

New ATL Campaign for Trouw: ‘Time to be Mindful’

Some Dutch words are simply impossible to translate. Gezellig, for example, falls in somewhere between cozy and charismatic, but neither comes close to capturing the beauty of the Dutch word. And so it goes for the new payoff we created for Dutch quality daily Trouw. The payoff, ‘Tijd voor aandacht’, is a zeitgeist phrase that... Read more
Lemon Solves the NBA Dunk Contest Blues
Editorial

Lemon Solves the NBA Dunk Contest Blues

First, an apology to NBA commissioner David Stern: the last thing you need is a young smart-ass Dutch creative agency telling you what to do with your Slam Dunk Contest™. What do the Dutch know about basketball, anyway, other than producing the Dunking Dutchman (former Pacer Rick Smits)? And of our tiny market of 16... Read more
Digital A.I.
Editorial

Digital A.I.

The last thing one associates with digital is dearth. After all, if there’s one thing the Internet represents, it is super-abundance. Which is precisely the problem for real-life brands looking to extend their exclusivity online. Fortunately for them, an offline trick is quickly taking over the web, namely: artificial scarcity. Artificial scarcity is the motivation... Read more
Viktor&Rolf Catwalk Soundtrack w/o the Catwalk
LST Network

Viktor&Rolf Catwalk Soundtrack w/o the Catwalk

It’s always nice to have a premier, even cute fuzzy ones. So when we heard our regular sound artist Diederik Idenburg, of Idenburg Music & Sound Design fame, told us he was composing for this weekend’s Viktor&Rolf show, we said, ‘Give us the sound file.’ So here it is, fresh off the catwalk. It’s a... Read more
Plastic Whale Makes Its Case on Dutch TV
LST Network

Plastic Whale Makes Its Case on Dutch TV

A few months ago Lemon committed ourselves to the local social sustainable cause Plastic Whale. Drawn not only to the cool name, but also to the realism of his cause. Headed up by the 38-year old idealist-realist Marius Smit, Plastic Whale has teamed up with some of Amsterdam’s finest creatives and thinkers to conquer plastic... Read more
Lemon MD to Jury SpinAwards (Again:)
News

Lemon MD to Jury SpinAwards (Again:)

Just like last year, Lemon MD Jerry van den Broeke will once again play an important role at SpinAwards, the prestigious Dutch prize celebrating the best digital creativity. Jerry will judge the category Media Strategy, focusing on the most creative and innovative use of digital (or the combination digital/traditional) media strategies. What we like about... Read more
Amsterdam RAI: The Movie
Work

Amsterdam RAI: The Movie

Few things please us quite so much as penning an emotional contract between brand and consumer. In fact, the only thing we like better is adapting that emotional contract to the big screen. Holland’s leading exhibition facilitator Amsterdam RAI asked us to do just that. Working with director Jasper Faber and Amsterdam production house MiniBAr,... Read more
Jihaa Picks an Apple with His EYE-dent
LST Network

Jihaa Picks an Apple with His EYE-dent

At the beginning go of April the the Dutch EYE Film Institute will move into its spectacular new building on the IJ River in Amsterdam (even if you don’t know what it is, you’ve seen this white-clad princess against on the water). To celebrate the move, and to get people like us to write about... Read more

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