Lemon Scented Tea is an international advertising agency that accelerates brands by activating their unique story through advertising, editorial, social media, PR, design and content platforms. In other words, we make your brand travel cross consumer, cross media and cross culture. Because we believe that only good creativity is creativity that travels. Want to fly... Read more

The best way to predict the future is to invent it. This is the idea behind the New Genes business innovation network, established by former Dutch TBWA chairman Jenny Elissen. New Genes brings together leading thinkers with leading brands and communicators to proactively make things happen. The Network currently comprises, next to us, leading packaging... Read more

We believe that the future of brands isn’t just adding value, but also contributing to less waste. It’s for this reason we had a few of our partners Cradle to Cradle® certified under the C2C master himself, Michael Braumgart. Intimate knowledge of the forward-thinking C2C framework helps us better advise the brands we work with... Read more

Every brand has a story. For it to travel it needs three things to be in place: brand, buzz and business. Brand People pick up a brand that has a great and differentiating story, period. A story that is prevalent in every fiber of the brand: in product, service and communication. In order to make... Read more

Influencers and fans are always the best launch pad for a brand that wants to travel at light speed (A). They add credibility, generate tons of insights and stimulate word of mouth; all pivotal in keeping costs at a minimum. The road towards the big crowd runs through them (B). At Lemon Scented Tea we... Read more

Relevance equals traveling potential. In order to really engage with the target audience it’s important to recognize it’s segmented character. Therefore, every segment needs to be reached in a specialized way. The specialization of a story lies in adding smart and relevant sub messages. They enrich the original story and fuel it with specific interests,... Read more