At Walking Drink festival 2011 in Ouderkerk aan de Amstel Lemon launched its new book, ‘The Invention of Brand Poetry’. The book offers a glimpse at 16 brand stories written for a handful of key clients in the last year, including Heinz, Schiphol, K-Swiss, Brinta, Liga, etc. The book positively illustrates how large blue-chip brands... Read more

It’s been one of the most consistent conversation pieces over the past year: tuned-in MDs commenting on the somewhat confused state of B2B communication. It’s changing, everyone feels it, but how? And why such a Grand Canyon sized gap between enticing ‘pull’ B2C campaigns and the somewhat dull hard-sell ‘push’ tactics oft-used for B2B? Good... Read more

Pride is one of the most oft-abused deadly sins, but no one ever said anything bad about a bit of self-promotion. Inspired by our new agency identity a few of our creatives came up with a self-publicity campaign around the theme ‘tea’. It’s a cheeky little campaign, featuring some celebrity with Mother Tea-Resa and Mr.... Read more

For nearly a decade Lemon has spent much time rethinking conventional communication models and archetypes in an effort to create more impactful ways of advertising. We’ve finally bundled this journey in a portable publication. The PostAd Magazine reveals our vision and includes a few of the articles we’ve published most recently. And while it may... Read more

A few months ago Lemon did what Lemon does: pitched to a client in unexpected/unsolicited-like fashion with a book called ‘The 8.32 to Amsterdam, or 9 Minutes of Panic’. The client in question was Dutch Railways, and the book in question is a year-long worth of 9-minute columns written by Lemon scented tea lea-son John... Read more