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Lemon’s take on making brands travel featured on Marketing Online

Lemon’s very own MD Gijs Vijn was invited to do a keynote speech at Sanoma’s Media Parade last week. In his tutorialesque ‘how to make a brand travel’ half hour, he told them all about Lemon’s way of life. It’s safe to say at least somebody paid attention, for the... Read more

News

Lucky Boat – Boat With a Mission

Lucky Boat wondered what would happen if they put a storytelling agency in charge of designing their new noodle packaging. All they gave us was their name and product: respectively Lucky Boat and the noodle. We knew about Chinese emperor Zhu Di’s 1421 ocean expedition, an attempt to bring China’s... Read more

News

Lemon’s Gijs Scores an A+

Our very own co-founder Gijs recently gave a keynote speech at MIE, sharing a bit of Lemons vision on B2B selling, marketing and the likes. It’s been years since Gijs was awarded a grade for his speeches, but a solid 8.4 -placing him amongst the top finishers- is always worth... Read more

News

Oger – The All New Red Suit

For the launch of Oger’s brand new Red Suit Collection, Lemon was put in charge of its promotion. We wrote Oger a fresh brandstory and the 10 commandments of ‘The Brotherhood’, 10 cheeky and fashionable rules every the stylish starter should live by. We also did an iconic photo shoot... Read more

Work

About

Our Agency

Lemon Scented Tea is an international advertising agency that accelerates brands by activating their unique story through advertising, editorial, social media, PR, design and content platforms. In other words, we make your brand travel cross consumer, cross media and cross culture. Because we believe that only good creativity is creativity that travels. Want to fly... Read more

About

New Genes Network

The best way to predict the future is to invent it. This is the idea behind the New Genes business innovation network, established by former Dutch TBWA chairman Jenny Elissen. New Genes brings together leading thinkers with leading brands and communicators to proactively make things happen. The Network currently comprises, next to us, leading packaging... Read more

About

Cradle to Cradle®

We believe that the future of brands isn’t just adding value, but also contributing to less waste. It’s for this reason we had a few of our partners Cradle to Cradle® certified under the C2C master himself, Michael Braumgart. Intimate knowledge of the forward-thinking C2C framework helps us better advise the brands we work with... Read more

LST

Lemon Book Launch: The Invention of Brand Poetry

At Walking Drink festival 2011 in Ouderkerk aan de Amstel Lemon launched its new book, ‘The Invention of Brand Poetry’. The book offers a glimpse at 16 brand stories written for a handful of key clients in the last year, including Heinz, Schiphol, K-Swiss, Brinta, Liga, etc. The book positively illustrates how large blue-chip brands... Read more

LST

The Future of B2B is B2P

It’s been one of the most consistent conversation pieces over the past year: tuned-in MDs commenting on the somewhat confused state of B2B communication. It’s changing, everyone feels it, but how? And why such a Grand Canyon sized gap between enticing ‘pull’ B2C campaigns and the somewhat dull hard-sell ‘push’ tactics oft-used for B2B? Good... Read more

LST

We Launch Our Own Self-Publicity Campaign

Pride is one of the most oft-abused deadly sins, but no one ever said anything bad about a bit of self-promotion. Inspired by our new agency identity a few of our creatives came up with a self-publicity campaign around the theme ‘tea’. It’s a cheeky little campaign, featuring some celebrity with Mother Tea-Resa and Mr.... Read more

About

Circle of LST: brand, buzz, business

Every brand has a story. For it to travel it needs three things to be in place: brand, buzz and business. Brand People pick up a brand that has a great and differentiating story, period. A story that is prevalent in every fiber of the brand: in product, service and communication. In order to make... Read more

About

The curve: from few to many

Influencers and fans are always the best launch pad for a brand that wants to travel at light speed (A). They add credibility, generate tons of insights and stimulate word of mouth; all pivotal in keeping costs at a minimum. The road towards the big crowd runs through them (B). At Lemon Scented Tea we... Read more

LST

Lemon Celebrates Anniversary with Portfolio Magazine

For nearly a decade Lemon has spent much time rethinking conventional communication models and archetypes in an effort to create more impactful ways of advertising. We’ve finally bundled this journey in a portable publication. The PostAd Magazine reveals our vision and includes a few of the articles we’ve published most recently. And while it may... Read more

About

Segmented stories: the turbo in travel

Relevance equals traveling potential. In order to really engage with the target audience it’s important to recognize it’s segmented character. Therefore, every segment needs to be reached in a specialized way. The specialization of a story lies in adding smart and relevant sub messages. They enrich the original story and fuel it with specific interests,... Read more

LST

How to Woo a Client: A Case Study in The Absurdist Pitch

A few months ago Lemon did what Lemon does: pitched to a client in unexpected/unsolicited-like fashion with a book called ‘The 8.32 to Amsterdam, or 9 Minutes of Panic’. The client in question was Dutch Railways, and the book in question is a year-long worth of 9-minute columns written by Lemon scented tea lea-son John... Read more