Nuon started ‘Choose your own pay day’, a new campaign boosting the brand message ‘Listening provides energy’. Because they see that more and more people prefer to manage things ‘On Demand’, like watching movies, or ordering dinner. So at Nuon all customers can decide for themselves when they want to pay their energy bill, by choosing their own monthly pay day.
How to use your brand story to create engaging branded content. We often see a struggle with the translation from brand story to content stories. During the Branded Content Event on February 2nd Gijsbregt Vijn will provide a better understanding on how to align your content with your brand story. Based on a practical example and the Brand Conflict Model® he explains how to use existing key insights of your brand to create cohesive and engaging content.