Nuon started ‘Choose your own pay day’, a new campaign boosting the brand message ‘Listening provides energy’. Because they see that more and more people prefer to manage things ‘On Demand’, like watching movies, or ordering dinner. So at Nuon all customers can decide for themselves when they want to pay their energy bill, by choosing their own monthly pay day.
How to use your brand story to create engaging branded content. We often see a struggle with the translation from brand story to content stories. During the Branded Content Event on February 2nd Gijsbregt Vijn will provide a better understanding on how to align your content with your brand story. Based on a practical example and the Brand Conflict Model® he explains how to use existing key insights of your brand to create cohesive and engaging content.
Blue Monday is the day when most New Year’s resolutions fail. Luckily there is a way to beat this depressing day. How? By naming not only your goal, but also the adversary standing in your way! Because knowing what you’re fighting against, is the first step in getting what you what. And making your resolution for 2017 come true. You can leave your sketch on the big red pillar in front of our office until the end of January. Need some inspiration? Read the entire story here!