After a half year of creative and strategic thinking and execution we launched the Nuon brand program: The core story of the program is the definition of energy: energy is the ability to evoke change. Next to a TVC, we developed a sponsor activation platform, an internal campaign, Q&A's for all departments and a web platform for change.
All communication closes with the invitation: What can we change for you? Inviting the customers to help Nuon to become the best service brand in the world of energy.
The City of Amsterdam asked us to help it increase the amount of shoppers in ‘the Pijp’ neighbourhood. For years the Pijp has been a destination for artists and young creatives, thanks to its central location and comparatively low rents. From this influx sprung a number of great shops and creative concept destinations. Our task was to communicate this to a larger audience, national and international.