Do you want to work in marketing or advertising after you graduate? Write your thesis within a relevant company, such as Lemon Scented Tea. You bring the academic knowledge, we help you to make your research relevant! This way your thesis will actually be used in the field instead of just being read by your supervisor. Interested or do you want more information? Send an email to Marloes[at]lemonscentedtea [dot] com
We all know Vodafone from its sales driven campaigns. But many people don’t know the other side of Vodafone. A company that uses its network to help people live a better and more connected life. Take for example the Vodafone Instant Network; a mobile service that helps to restore the communication in disaster areas. All the stories were brought together in a compelling online & content campaign with stunning imagery made by Krijn van Noordwijk.
In 2014, Nuon asked their clients ‘what they could change for them’. This opened a dialogue that changed Nuon from a commodity into a service brand. The next step is to understand what customers are really looking for by taking listening to a next level. The story of ‘luisteren geeft energie’ is an organizing principle creatively translated into the internal branding & culture programs, new service innovations, a truly integrated campaign and year round content, activation & social formats.