Children's Ombudsman

Launching the Dutch Government’s important new office of the Children’s Ombudsman.

As the recently appointed Children’s Ombudsman of the Dutch Government, the office wanted to introduce itself to the country’s children with a bang. Instead of ‘just another PSA’, we created a powerful campaign in collaboration with the one demographic that mattered most: the children. We listened to and crowdsourced their touching stories of teasing, bullying and abuse and turned them into a powerful TV, internet and poster campaign aimed to make children across the country aware that the Children’s Ombudsman is there for them. In the end, our message resonated far beyond Holland and reached children in, amongst other places, America.

Graphic posters near schools and venues
The TV commercial
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