Heineken

Heineken Sustainability Corner Development

Making sure ‘Every Drop Counts’

We started at the core: the sustainability brand story. The essence of the story is that Heineken believes that when you add up, all of the small changes, all of the drops, you can make a huge impact. 

We developed the film ‘Every Drop Counts’ and translated it into a tangible ride at the Heineken Experience. Visitors entered a ‘drop’ of Heineken beer and discovered the brand’s sustainability efforts. 

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