HVA

Revitalizing by unifying seven separate operating faculty brands 

The HvA required a cultural shift towards identity and cooperation as opposed to a communications strategy. We first collected stories from the seven faculties as the basis for a shared identity. This proved to be a rich foundation for writing a brand story. The inspirational story took off and was the lead in their ad and content campaign ‘Creating Tomorrow’. 

Outdoor campaign to launch 'Creating tomorrow'
Further development of the main campaign for HvA Techniek
Newspaper of 'tomorrow' in cooperation with students & journalists
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