Nuon, change

Nuon Verandercampagne

Repositioning from a commodity brand to a service brand

We started by digging up some remarkable stories that lay the foundation for the new Nuon brand story; a story that uses the definition of energy, ‘the power to change something.’ 

Now, instead of energy being a utility, the integrated campaign embraces an inviting ideology that is used internally and externally. The daring question, “What can we change for you?” resulted in valuable dialogues and useful new insights.

NUON TVC 'Bijzonder Goed Gevoel'
NUON TVC 'Loyaliteit'
NUON TVC 'Blijven Loont'
Nuon activation about safe cycling
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