Nuon, listening

Nuon 'Listening provides energy' campaign

(Re)Positioning Nuon as service brand through the ‘power of listening’

The Dutch energy market is flooded with new upstarts making, most of which make false promises and/or offer nifty gadgets. The amount of choice and disinformation has left the Dutch consumer confused. Nuon’s wanted to transcend this chaos to become the market’s most trustworthy beacon. Not the cheapest or the most innovative on the short term, but by offering the best service.  
 
Delivering on this promise requires listening to client needs. Which is why we created a follow-up campaign to our ‘Energy is the ability to change things’ with a campaign that drove home this point. The name of our campaign: ‘Listening provides energy’. By listening to Dutch consumers, we realized they didn’t want sexy gadgets but simple and logical services. ‘Listening provides energy’ became the organizing principle for all of Nuon’s creative and strategic work across all its divisions – B2B, B2C, brand and internal communications. 

Brand movie ‘Listening provides energy’ with first service ‘signal'
Brand movie ‘Listening provides energy’ with energy scan
A new photography identity for the Nuon Brandbook
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