Royal Canin

Repositioning the premium nutrition brand for cats and dogs to reach the hearts of consumers 

We delved into the pretty serious world of cats and dogs. Royal Canin is not only a company built on knowledge and expertise, but on passion, helping animals to become the best they can be. Why else would they have developed 298 products? 

We took their knowledge-driven approach and infused their true love for pets. This resulted in a compelling campaign around the uniqueness of every cat and dog. We reintroduced Royal Canin to owners as the nutrition brand that sees every incredible detail of their pet. 

Royal Canin brand video
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