We delved into the pretty serious world of cats and dogs. Royal Canin is not only a company built on knowledge and expertise, but on passion, helping animals to become the best they can be. Why else would they have developed 298 products?
We took their knowledge-driven approach and infused their true love for pets. This resulted in a compelling campaign around the uniqueness of every cat and dog. We reintroduced Royal Canin to owners as the nutrition brand that sees every incredible detail of their pet.