The TTIP treaty is, to say the least, controversial. Many people are fiercely against it even though the treaty isn’t even finished and hasn’t been voted for. Fear makes people want to sabotage the process and stop it. When the pro TTIP party asked us to develop a campaign we said no. After all, without the treaty being finished, what is there to be pro for? We all agreed on one thing: silence won’t drive us forward. We need to keep the conversation going. We developed an encouraging neutral message and a platform for both sides.