Visit Sweden

Putting Sweden back on the winter sports map 

Are and Ostersund, the most renowned winter sport villages in Sweden, have bid for the Olympic Winter games at least three times. They ended up second twice and even came in third place once, which says a lot about the quality of their facilities.

The people from these two villages have dreamed of hosting the games since 1986, the first year of the bid. So we interviewed locals and showed the world their personal ambitions for when the Olympic games would come to their town.

Website ‘Fit for the winter games'
Sports bag designed for the campaign
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