Framing Vodafone not as just technology, but technology that changes peoples lives

The majority of people know Vodafone for its data bundles and not for how their technology impacts lives. For this campaign we mined and told the stories around the Vodafone technologies that connect people in unorthodox situations. Technologies like Vodafone Instant Network, a mobile service used to restore communication in global disaster areas. Working with photographer Krijn van Noordwijk and authoritative media channels like Vice, we created a continuous stream of compelling content to reinforce Vodafone’s social side. Not just technology, but technology that truly does positively impact peoples’ lives. 


Vodafone Powerfull Connections: Digital classroom
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