The Outlaw disrupts the status quo and encourages people to break free of accepted ideas and structures. He battles against sacred cows and taboos.
The Outlaw has very clear opinions. He stands for something, and lets you know it. His language is rousing, almost speech-like. And he’s honest, almost painfully so. The Outlaw has no time for difficult words or jargon. In no-nonsense language, he rallies people to join him in his quest.
Examples: Harley Davidson, Diesel, MTV, Jack Daniel’s, Dr. Martens, Banksy, Mini, Reporters without borders, Miley Cyrus, James Dean, Captain Jack Sparrow, Jett Rebel, Henk Schiffmacher.
“Rules are there to be broken.”