Hogeschool van Amsterdam

Creating a common story for 7 independent school faculties.

The HvA needed to define their shared identity as a basis for cooperation as opposed to developing just another communications campaign.

We first collected stories from the seven faculties as the basis for the shared identity. This proved to be a rich foundation for writing an overarching brand story.

The inspirational story took off and was the lead in the advertising and content campaign ‘Creating Tomorrow’.

Every department had its own visual style and story, based on the main identity and story.

In collaboration with Amsterdam newspaper ‘Het Parool’ and the students of HvA we created ‘The Newspaper of the Future’ with stories of what ‘tomorrow’ would be like.

This all resulted in an increase of national and international students and in a higher quality of applicants.