Nuon shows its appreciation for customers, who do the same in return.
By really listening to their clients, Nuon discovered the importance of showing their appreciation of customers who stay loyal to them.
Evidence suggests that showing true appreciation is the secret to any long-term relationship. So Nuon re-introduced Nuon Blijven Loont (It Pays to Stay with Nuon), as proof of their appreciation for their customers.
We created an emotional message showing how we all need to feel appreciated, and linked this to their proposition, It Pays to Stay with Nuon.
Diederik Jekel, probably Holland’s best-known science reporter, collaborated with us to find the best ways in which we can show our appreciation for one another, thereby expanding the campaign’s reach.
In social media, we launched a programme to help people better appreciate one another.
For the first time ever, the brand’s NPS rose into double-digits.