Creating more value for chocolate sprinkles with story.
Venz chocolate sprinkles is a premium brand that adds extra value to the table through their well known back of pack communication.
The old back of packs needed to be revitalized and turned into ‘fun for the whole family’, not just for kids.
We conjured up a fantastical cross media storytelling adventure starring Vince, Vicky and their parents, who lost their way between the box of chocolate sprinkles and the bread, as some chocolate sprinkles do.
Instead of landing on the plate, they landed in unusual places, ranging from a football field to high up in the mountains to as far as China. The adventure asks us, the happy eaters, to solve riddles and puzzles in true ‘Where’s Wally’ fashion.
Sales saw a substantial uplift and Venz regained market share.
The dozens of back of packs we created are now genuine collectors items.