Family Flamingo


On the 19th of April, four flamingos landed in... Overijssel

A unique opportunity to boost our campaign claim:
Overijssel is teh most un-dutch province of The Netherlands.

Flamingo Full

A modern picture book, posted daily on Instagram Stories.

While everyone was at home during the COVID-19 lockdown, Family Flamingo visited the different typically un-dutch places, while they kept wondering:
“What place is it, where we are now?!”


For the pride of Overijssel and the interest of the Netherlands

Whilst the stories were welcome and a fun variety in the daily parent-kid bedtime reading moment, it also inspired and reminded both parents and kids of all the great places Overijssel offers, when it was safe again to go outside.