Creating love and respect for a newcomer in a ruthlessly hip world.
WasteBoards, rolling since 2016.
WasteBoards is an Amsterdam-based company aiming to be the most sustainable skateboard brand on the planet by developing the world’s first circular decks produced from colourful recycled plastic bottle caps.
2 ADCN nominations
On National Sustainability Day, we launched the ‘Join the Ride’ campaign, inviting people to join the movement to rid our planet of plastic pollution.
First we created a brand environment, including a social and PR campaign, that made WasteBoards stand out from every other skateboard brand. In the campaign every aspect of WasteBoards — skateboarding, sustainability and design — magically came together in a continuous swirl of plastic soup that invited people to take action.
The campaign has generated a great deal of free publicity (for example Jeugdjournaal, Linda magazine, Enzo Knol, Discovery Channel) and created a huge goodwill factor amongst skaters and shop owners.
The journey has just begun, but in less than 2 years the brand is already selling internationally.