To: life without compromises. Sounds good.


To: life. Without compromises. Sounds good.

In its almost millennia long history, the brewery itself has overcome countless setbacks but has always gone for the highest possible quality. Today, it encourages beer lovers to celebrate life to the fullest. With the new campaign “To: …”, the cheers moment is celebrated in a new way, every time.


New brand positioning and visual identity for the oldest brewery in the world

The new design is inspired by the typical Bavarian diamond, which can be seen in the flag of the state of Bavaria. Later this year the campaign will be rolled out worldwide.