Story Expeditions

This year we are organizing the fourth edition of the Story Expeditions in collaboration with Marketing Tribune. During a wonderful boat trip through the canals of Amsterdam, we will discuss various relevant topics within the marketing world. This discussion will be placed online on Marketing Tribune after approval of the participants. A total of four different boat trips are organized with 6 to 8 top marketers from the trade.
The conversation starter of the first Story Expeditions, which will take place on May 28, is: Purpose versus Business. How can the purpose of your brand be implemented in the daily work practice?

The Story Expeditions start at 3 pm at our office.

Do you want to join? Send an e-mail to nina@lemonscentedtea.com!

The program of the expeditions:

May 28, The conversation starter is: Purpose versus Business.
How can the purpose of your brand be implemented in the daily work practice?

June 18, The conversation starter is: Innovation versus Interest.
How do you ensure your brand keeps innovating and adapting without losing customers?

July 2, The conversation starter is: Long versus Short.
How do you ensure that your brand story is making enough impact through all channels? Is a long brand story the way to go or is it better to keep it short?

August 27, The conversation starter is: Advertising versus Content.
What is the difference between advertising and content? Or is it one and the same?