Sunny & Car.
Sunny Cars
Renting a car on your vacation often means hassle.
Sunny Cars stands for carefree car rental on vacation. A mission rewarded with the highest customer satisfaction.
Adversary:
Sunny Cars’ mission is to provide a carefree car rental experience on vacation. We communicated this message in a new campaign consisting of a TVC, OOH, and online videos. The mirror hangers, which are always in the rental car, are the perfect witnesses to that carefree experience. That’s why Sunny & Car were developed. Two charming mirror hangers that creatively highlight Sunny Cars’ sunny, carefree offer from their mirror hanger point-of-view.
If mirror hangers in a rental car could talk, what would they say about the experience of people in a Sunny Cars rental car?
Truly Exceptional. Talking mirror hangers? No, Sunny Cars.
In the campaign, the cheerful Sunny and the down-to-earth Car provide evidence of a carefree rental car. As different travelers get in, Sunny and Car describe what they see. They are impressed by the carefree passengers and are having the time of their lives.
Fun fact. This Sunny Cars commercial was filmed in a sunny South Africa in the middle of our winter. Not bad.
The power of a brand asset.
With the introduction of these new brand assets, Sunny Cars takes the first step from being a functional brand to becoming an emotional brand. The goal is brand building. Creating a new emotional layer that boosts recognition and brand preference, and emotionally communicates the promise of a carefree car rental experience.
New listings.
New cocktails listings.
Engagement rate.
