For the One and Only’s.
Pisang Ambon
The one
and only
Pisang Ambon.
Pisang Ambon is the original green banana liqueur.
Born in 1948. Hugely popular in the 1980s, peaked in the 2000s. Unfortunately, everything comes to an end, so the brand needed a new target group and rejuvenation.
One brand narrative:
For the One and Only’s.
Adversary:
Pisang Ambon is a One and Only, made For the One and Only’s. Those who are as original as the colour and flavour of Pisang Ambon. Those who fight against indifference and choose something different as often as possible.
For those who are bright green in an often grey mass.
In the campaign, the One and Only’s are hoisted on a stage, as an inspiration for anyone who has forgotten Pisang Ambon. Or worse: never heard of it.
The originality of the product is connected with the originality of the consumer.
Turning the crazy unknown choice into the exciting, original choice.
From new logo, film campaign, brand identity to tuktuk. The same brand narrative is consistently conveyed everywhere, from off-trade to on-trade, bartender to neighbour.
Where the film ends, we want the brand to start reviving itself: at house parties. Jumping on a new trend: the cocktail table. Two new ‘home cocktails’ were created especially for the campaign.
From and for the One and Only's.
Framez Productions, creators of music videos for the biggest artists in the Netherlands, was our first choice. They tipped Acid Soup from Germany for the VFX. The music was produced by Nayim Mracha, who is one of the three new faces of the brand.
New Listings
Full Repositioned Brand
Higher Engagement Rate
