An ode to Amsterdam cyclists.
2018 the year Veloretti identified to expand their business abroad.
That called for a brand campaign capable of driving this bold market step. We started by nailing their brand story, which we then used as the starting point for a successful online campaign.
‘An Amsterdam Bicycle Story’ shows how the citizens of Amsterdam overcome obstacles, challenges and weather conditions on their urban ally: the bicycle.
The online film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists with their no-holds-barred style of cycling. The film formed the basis of the social campaign.
In the first month sales shot up by 40% giving Veloretti a big boost in its international expansion.
Through smart film production we filled Veloretti’s image bank with all images they needed for the international roll out.