E-bikes for Cyclists.
Cortina
The cycling path is changing rapidly. But our cycling behaviour stays the same. And our cycling happiness remains.
It’s the poetic title above that was the insight for the E-bike campaign for Cortina. Made to extra enhance that Cortina makes E-bikes. In four short films, we see cyclists experiencing beautiful cycling moments on their E-bikes in their own way.
Adversary:
The idea that you have to change
your cycling behaviour when you
go from bicycle to e-bike
We know what you want when you buy an e-bike. And we know what changes when you buy an e-bike. So it was our aim to show exactly what doesn’t change.
Harder, Better, Faster, Stronger. Not only Daft Punk understands the beauty of it.
This fresh and distinctive perspective on e-bike land increased Cortina’s e-bike awareness and brand consideration.
The total brand growth Top-3
+9%
in E-bike awareness
+7%
in Brand Consideration
2x
Higher Engagement Rate
