However Your Day Turns Out.
Cortina
A strong history with even stronger bikes.
If you like cycling, especially as we Dutch do, you like a strong bike. We tend to choose to cycle, no matter the weather, so we need a bike that’s steady, always ready. It’s nice if it also looks great. Meet Cortina.
Cyclists are heroes,
Cortina their sidekick.
Cyclists have been on bicycles for years, making them heroes forever. The campaign consists of five storylines (highlighting 5 Cortina models) in which people are tested during ‘bike-path life’. From job interview to getting fired. In each storyline, one of the Cortina e-bikes helps out the human hero as a sidekick.
Adversary:
Many trendy bikes fall apart when you look at them; face it, a bike is to ride with in rain or sunshine: Cortina is designed for that.
U4, you too?
This could be a successful opening line for single millennials in a bar: I used to ride a Cortina U4, you too? Cortina is best known for the U4 transport, which parents used to send their children to school in peace of mind. Today, it’s a major player in the Dutch (e-)bike market, with a huge range of products.
The newly developed brand narrative ‘Designed for people who bike’ is the Cortina brand narrative as a foundation for all succeeding campaigns, such as E-bikes for cyclists.
Brand narrative:
Designed for city people who bike.
This fresh campaign spikes brand awareness and consideration and boosts Cortina’s beautiful e-bike range.
Increase in Brand Awareness
Increase in Brand Preference
In E-bike Perception
