Your Skin Cares.
Earth Line
Paraffins, microplastics, and straight petroleum – things you wouldn’t put in or on your body.
Yet, so many beautiful faces, armpits and bellies become addicted to poor skin care products that carry all of these fake hydrators. Earth Line is a completely natural, organic skin care that fights to break these horrible addicting habits and promotes a healthier, better alternative. Plus, it smells great too.
Does your
skincare?
It does. Hydrating with oil or microplastics just conditions the skin to dry up faster. Actually hydrating with organic, quality ingredients helps the skin become independent in hydrating itself. Because skin care means all of your skin, the campaign showed beautiful natural faces, backs, legs and arms.
Free of fuss.
Cheeks free of fuss, hair free of fuss and lips free of fuss. The campaign showed intimate, close-up looks of the beautiful side of skin when it’s completely its own
organic self.
Addicted Skin.
To wake up the Netherlands about their skin care routine, we created a print ad in LINDA magazine showing the harsh truth. We are all addicts. Not to coffee or alcohol but to something dangerously invisible. It’s time to take action and free your skin.
A great new brand positioning with strong claim and visually stunning images resulting in big brand and sales impact.
Increase in
Brand Awareness
Increase in Sales
Stores: First Time
Full National Distribution
