Global Warming Socks.
Everyone needs new socks.
And then you’d better buy them from Goat Organic Apparel. Because of this Amsterdam-based brand, you can wear great clothes made in a great way.
Adversary:
The textile industry is one of the most polluting industries in the world. For one single garment, an enormous amount of energy and water is used, leading to global warming and eventually to rising sea levels. If we all continue like this, we’ll probably be walking around with wet socks by 2050.
Nobody likes wet socks.
Global Warming Sucks. Uh, socks.
Together with Goat, we launched the Global Warming Socks. Because global warming sucks. To remind us of this big, big problem, we wrapped wet socks in a jar filled with water. This way, the Global Warming Socks were sold online in Goat’s webshop and offline in stores.
Stop the wet sock apocalypse.
To strengthen the message, we developed a powerful film in close collaboration with our friends from Freshmen. This film, which focuses entirely on the wet sock apocalypse, was shot on analog film and is supported by immersive music and sound design. All jars fully sold out, a major brand awareness push for the total brand and a big positive roar in the industry.
Growth in Brand Awareness
Of Free Publicity
Sold Out
