Proudly Made in Bangladesh.
Goat Organic Apparel
Goat is
the GOAT.
Sustainability isn’t sustainable if it’s not accessible. That is why Goat Organic Apparel built their supply chain from an honest source while keeping the price affordable. Their collections are appealing and their clothes are clean.
‘Made in Bangladesh’ brings up some connotations. Subhuman conditions, long hours, little space. All of that from a little label tucked inside your shirt. Goat Organic Apparel is produced in Bangladesh, but in a way that you wouldn’t hide. Sustainable and affordable production. That’s why we took Goat’s ‘made in’ label, and flipped it on the outside. Proudly showing Goat is made in Bangladesh.
Made in Bangladesh doesn’t mean made in a sweatshop.
Small change. Big meaning.
We flipped more than a label. We turned some heads. With a new t-shirt collection that featured the ‘made in’ labels on the outside.
Seemingly a production error, but on closer inspection a statement about the importance of quality production.
Turning labels and heads.
The campaign is part of a larger taking-action platform Goat Organic Apparel owns, that goes beyond just selling sustainable clothes. A hands-on initiative that addresses issues that matter.
Increase in Topic Awareness
Sold out on T-shirts
Free publicity
