Clarity is capital.
In a world of fine
print finance, clarity
is everything.
A Dutch agency and a German financier walk into a bar. We met our foreign client in a pitch where we all spoke the same language. The language of a great idea.
Let’s be clear.
Banking is a business.
Most banks pretend it’s not.
Hamburg Commercial Bank is a new bank in a super established market with well-renowned players.
HCOB doesn’t hide behind heritage. Or a vague sustainable marketing story.
The bank is clearly, undeniably a bank. With their interests aligned with their clients.
Adversary:
Smoke and mirror business. Thriving on illusions and facades, drawing attention away from what truly matters. Distracting with empty narratives, masking intentions behind vague promises.
Clarity is capital to a bank,
it's daring to use the word money.
Clarity as a service is the most important thing. It builds relationships. It’s profitable. Clarity is capital.
We started off with an incredibly clear recruitment campaign.
We captured moments of clarity found in the financial district of Hamburg.
We turned HCOB’s weakness into a strength, because there is nothing wrong with being unestablished. In fact; it makes you both eager and humble. As good as your actions and your words are as valuable as your latest results. In an industry filled with smoke and mirrors, we provide our clients with clarity as a service.
A big idea that starts in all aspects of the organization, turning the bank into the most profitable in the industry, total brand growth in full effect.
Brand Awareness
Increase in Web Traffic
More Applications
Fully Engaged Organisation
