In the campaign we zoom in on the story of a lamp and its long wait. Watching the sun rise and fall as visitors pass by. Items around the lamp disappear, finding a warm home to last a lifetime. We found our perfect production partner in Vigics, who captured this fragile story beautifully.
A total brand growth case with a fresh new brand positioning, CX & EX strategy and marketing campaign. Resulting in a considerable brand awareness and consideration lift-up and more store visits than the years before.