Listening Gives Energy.
Nuon/Vattenfall
Nuon/Vattenfall is one of the largest energy providers in The Netherlands. But, large doesn’t mean impersonal. To show that customers are in good hands with Nuon/Vattenfall, we developed a new brand positioning, including campaign, customer experience, employee experience and design.
Adversary:
No customer (or human being) wants to feel like a number.
People want to be heard.
Who do you truly value? And how often do you show it?
In the fifth campaign within the brand positioning ‘Listening Gives Energy’, we further built on the theme of appreciation. To show people the value of appreciation, we developed a commercial around the story of Ome Jan.
Ome Jan is a volunteer at the soccer club. He does an incredible amount of work for an incredible amount of time. That’s why we put him in the spotlight. Ome Jan symbolises the deep sentiment of being seen and being valued. A short and small snippet that carried a big impact. The film was produced by HazazaH and shot with director Bram van Alphen.
The story of Ome Jan.
Small snippet.
Big impact.
Increase in Brand
Preference
Increase in Client Retention
Net Promoter Score
