Echoes of Flow
Masterpieces by The Dalmore Luminary No.3
The Dalmore
What if a whisky could shape the art that tells its story?
That was the simple question leading to a complex, but beautiful journey bringing us all the way to the Scottish Highlands.
Adversary:
Echoes of Flow is a statement against the rise of hyper-polished luxury branding and the flood of AI-generated stuff everywhere. Sometimes perfect, but most of the time emotionally distant. And sometimes even interchangeable across brands.
The Dalmore is one of the world’s most prestigious Highland single malt brands, renowned for its deep heritage, rich cask stories, and commitment to time-honoured methods. With the Luminary Series, The Dalmore aims to push the boundaries of traditional whisky expression by collaborating with creative luminaries from outside the spirits world.
Luxury today is defined by story and craft. Not price and scarcity.
Each film roll was dipped in the Luminary No.3.
We created a photographic series using traditional analogue methods. Once the final shot was taken, the material was dipped in the Luminary No.3. Allowing The Dalmore to leave its physical trace on the medium, a literal fusion of image and liquid legacy.
This process was documented through a film titled Echoes of Flow, where the movement of Highland landscapes mirrored the whisky’s rhythm.
A hybrid art-meets-brand film, telling the story of The Dalmore Luminary No.3 through a lens of experimentation and Highland nature. The concept of flow served as a muse for the narrative, all captured through the lens of analogue expert and awarded photographer Maarten Groen.
