An Amsterdam Bicycle Story.
Veloretti
Trivia for Dutchies: Not everyone uses a bicycle everywhere.
Issue 1: internationally the bicycle isn’t the most obvious way to go about.
Issue 2: nationally the Veloretti bicycle was seen as pretty, not sturdy.
Amsterdam became our testing ground to prove every city became a bicycle city.
The thinking behind the campaign was to make bicycling attractive by putting Amsterdam’s bicycle culture centre stage. A proud story that made Amsterdammers, and Dutch people in general, fall in love with the brand too. Two for the price of one film production.
Adversary:
The old transport habits of people, which are not (longer) optimal. Let alone cool.
One narrative, one voice-over and many film & photography assets for every funnel.
The online film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam bicyclists with their no-holds-barred style of riding. The film formed the image library of the online and social campaign.
The first (and well-deserved) ode to Amsterdam bicyclists captured on film.
An incredible total brand growth case. A full new brand positioning, store redesign, visual identity and campaign in Europe. Resulting in a 67% sales lift up and taking the market by storm.
Sales Increase in The EU
Increase in Brand Awareness
Lovie Awards
Cannes Lion Shortlist
Love Match (Now Engaged!)
Webby Awards Nominee
