Overheerlijk On-Nederlands.
Visit Oost
Somewhere beyond the Randstad, far in a land to the east, is a magical place filled with lush green fields, sheep and a unique absence of oat milk lattes. This wonderful province is called Overijssel. Where life and nature seem unusually un-dutch.
Going abroad right here in The Netherlands. It’s all possible when you visit Overijssel. That’s why we created a campaign that showed the breathtaking landscapes and unique flavors – all easily found in Overijssel. The campaign debunked the myth that you’d have to go abroad to have a unique experience.
Overheerlijk on-Nederlands.
And as an agency with people from the region, we can confirm its un-Dutch beauty.
The campaign showed holiday goers in far off places, realizing they really could have had a similarly unique experience if they’d explore their own country more.
Local business became national business.
We gave local entrepreneurs and business owners the tools to create their own ads in the style of Visit Oost, creating a shared media spotlight that shined on Overijssel to the rest of the country.
Increase in Brand Awareness
Increase in Brand Preference
Smiles in Overijssel
