Liesje22.
Visit Twente
Meet Liesje22. World's first cowfluencer.
When the world had to go indoors during the COVID-19 lockdown, cows – of which there are many in Twente – went outside on the first days of Spring. At a time when everybody was boxed up at home and on social media, it was the right time and place for Twente to become super present on social media with an upbeat and likeable campaign.
Why promote an outdoor region, when no one is allowed outside?
As the world’s first cowfluencer, Liesje22 showed us all the hotspots of the region. For when we humans, were allowed outside again. Liesje22 took over the brand’s Instagram channel for two weeks and instantly gained many fans. To this day, people call for her return.
The world's first cowfluencer showed us why Twente is a great place for a domestic vacation.
Adversary:
Feeling down in the lockdown.
Liesje was a booooming succes.
Our favorite cow of all time was the talk of the town and far beyond. She gathered 2.5 million media impressions and a 56% follower increase on Instagram for Twente. And she’s the first cow ever to win 2 Lovie Awards.
Liesje22 did not only proudly present her region, she made her region proud.
Free Publicity
Lovie Awards
Follower Increase
Fully Booked
